Odd Man Out partnered with Jim Beam to create a summer cocktail campaign tied to the brand's summer concert sponsorships. With just five days from concept to execution, the project required lightning-fast creativity and production. We developed cocktail recipes and captured vibrant photo and video assets for PR and social media activation. Shot on location with a minimal crew and budget, the team delivered high-quality results under an intense timeline, ensuring Jim Beam had fresh, engaging content ready to connect with concertgoers in record time.